Monday, October 21, 2019

Should Your End Matter Be At the End? Or Does it Matter?

A month or so ago this book was on sale for 99 cents along with some other books and the title sounded like something I could use help with because while I've sold books, it always seems like it's hard to actually get fans who do things like review the books or tell other people about them and so on.

Unfortunately this book never really answers that question in any meaningful way.  It's one of those where I get impatient reading it because it seems like a lot of vamping, just saying vague stuff to make the book long enough to publish.  When really it could be a blog article.  Even then it wouldn't say much.  I mean instead of providing some actual blueprint, it says stuff like make sure your book description is perfect.  Um...how?

One other thing it talks about is your "end matter."  That's stuff like the About the Author, a list of other books by the same author or publisher, and this guy also says you should put your newsletter ad back there.

I've been putting the newsletter ad at the front like some other book said to do.  And really I still think that's probably a good idea if you want people to actually see it.  Because of something else this author says, which is statistically only about 40-50% of people are even going to finish your book.  So if you think about it, that means it's likely that 50-60% of the people aren't even going to see your end matter.

But the argument for putting it at the end (besides tradition) is that on a Kindle for instance it will usually skip over a lot of stuff at the beginning to get right to the start of the book.  So maybe readers won't see it there either.  Maybe you should just put it about 10% in like a commercial.

So, nonexistent Superfans, what do you think?  Should you put the end matter at the end or the end matter at the beginning?

2 comments:

Christopher Dilloway said...

I like the idea of putting something in like an ad partway through. Some books have a section with artwork or maps or something like halfway through...slip in your stuff, maybe a couple behind-the-scenes things or some art or something and put it in the middle. Of course..they might just skip it then, too, but at least they maybe saw it for a second.

Arion said...

I'd say leave it at the beginning.

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