I'm just going to give you a couple of bits of common box office wisdom that have turned out to be wrong in the last few months.
First off, everyone knows that you want to release a big blockbuster in summer, right? Although summer has been getting farther and farther from actual summer, to the point now that big movies are being released in March like Batman v Superman. Yet May is still the coveted month, with studios racing with each other to plant their flag on select dates first.
This common wisdom persists despite that the three biggest movies were not released in May. Or June. Or July. Not August. Not April either. Nope. Titanic, Avatar, and Star Wars Episode VII were all released in December and went on to make about a billion dollars each. (Of those Titanic is probably the most impressive as you didn't have 3D or fake IMAX and the global marketplace wasn't nearly as huge in 1997-1998.) The "biggest movie of 2014" was technically American Sniper and again it was a December release, albeit in only limited markets. It made its over $300 million mostly in January, which is usually a dumping ground for shitty horror movies and the trash projects studios didn't want to waste a real release date on, ie Mordecai.
Last month Deadpool broke two bits of common studio wisdom. First that February isn't really much better than January in terms of the quality of movies released. Second, for a superhero movie to make it, you have to make it rated PG-13. R-rated movies never make any money! R-rated superhero movies like Watchmen and the two Kick-Ass movies didn't really help to dissuade that common wisdom. So none of the so-called "experts" really pegged the movie to make back its relatively small budget, let alone turn a profit. And yet the movie opened huge, breaking records for R-rated movies and topping every other X-Men-related movie before it, all of which were rated PG-13.
Almost right away Fox announced the next Wolverine movie would be rated R. Which seems pretty ridiculous. It's not about ratings. It's not about release dates. If you make a movie people like, they'll see it no matter what rating it is or when you release it. I give a lot of credit to Ryan Reynolds for relentlessly promoting the movie for months, which I think helped prime the pump for people to want to see it. That's not something I see working for a lot of other properties.
Anyway, if you want an inspirational thought for the week it's that when people say "this is how it's always done" remember that's there's always an exception to the rule. The common wisdom might be right 99 times out of 100, but there's always a chance that you can be that 1 who makes it. Isn't that what our whole American Dream is these days?