Wednesday, October 11, 2017

Book Marketing That Worked...For Me!

In late August through September 8th I ran a giveaway on Goodreads for the Eric Filler novella The Comeback: Rock n Roll Gender Swap.  Besides on Goodreads I advertised the giveaway on my blog (both Eric Filler & PT Dilloway), on social media, and in the Eric Filler newsletter.  By the end I had about 400 entrants; in the last hours the number really skyrocketed as I guess people looking at the "ending soonest" took notice.  In the end all it cost me was about $13 to purchase two paperbacks and send them to the winners.
https://www.amazon.com/dp/B0755QCX9N

And in return the response was really good.  Much better than many recent efforts.  In the first three weeks it made over $250 just in purchases--I'm not sure how much the pages read will come out to for Kindle Unlimited readers.  So for my $13 investment I got a tremendous return.

I don't believe in shelling out hundreds of dollars for advertising on websites and such, but this was definitely a low-cost venture that paid off.  I'll probably have to try it again with something else.

You can still get it for $3.99 on Kindle or $5.99 in paperback!

5 comments:

  1. I see you got some good reviews too. That's great! In general, a lot of the advertising is too expensive. For example Bookbub gave me access to their click ads. Well, I found out each click costs a minimum of $1. That means if someone doesn't buy your book after clicking on it, you still have to pay $1. Not sure how one can make a profit on that model unless you have a entire series or back list and people buy more books. But can you count on that? You could lose a lot of money figuring it out.

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  2. Nicely done! Great to see you putting out new work and finding success in marking. But above all, it's good catching up with you again! :)

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  3. Fantastic news, Pat. I hope more success like this heads your way.

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  4. 400 entries! That's awesome! It looks like you found a formula that works

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  5. Excellent !
    I'm really glad to hear it worked out for you !

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